"GROUPE RENAULT GIVES A NEW DIMENSION TO ITS ON-BOARDED EDITORIAL CONTENT PLATFORM
AND ENTERS INTO A STRATEGIC AGREEMENT WITH PUBLICIS GROUPE & RELAXNEWS"
THE OBJECTIVE OF THE PARTNERSHIP IS TO CREATE THE FIRST GLOBAL PLATFORM OF EDITORIAL CONTENT FOR MOBILITY
BY BRINGING A NEW DIMENSION TO THE AEX (AUGMENTED EDITORIAL EXPERIENCE) CONCEPT INITIATED IN COLLABORATION
WITH CHALLENGES GROUP IN 2017 AND PRESENTED AT THE LAST PARIS MOTOR SHOW.
The announcement made by Thierry Bolloré, Chief Executive Officer of Groupe Renault
& Maurice Lévy, Chairman of the Supervisory Board of Publicis Groupe, was held during VivaTech's main stage conference.
A groundbreaking technology that transforms every journey into
an opportunity to learn and grow. This innovative concept combines Artificial Intelligence
with in-car experience and exclusive content.
Made possible by the unique alliance between the Renault Group and
the Challenges media group, the experience uses machine learning to propose
personalised and contextualised content.
Commanded by voice, the proposed audio content is 100% interactive.
Perfectly modular, it adapts to your journey and the time of the day, it can be sent to other devices
to continue the experience outside of the vehicle. This technological innovation was unveiled
to the world via an interactive capsule at the 2018 Paris Motor Show.
The initiative was already recognised by the digital and marketing industries.
AEX received the silver prize at the Grand Prix Stratégie Digitale and the gold one at the Innovation Media awards
Positionnée comme "L'Editorializer" du groupe Publicis, la "NewsTech" Relaxnews est une agence de presse combinant conseil éditorial, production et technologie au service de la transformation des marques et des médias.
Relaxnews est membre de la Fédération Française des Agences de Presse (FFAP), de l’Online News Association (ONA) et de l’International Press and Telecommunication Council (IPTC)
